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In response to the needs assessments conducted with communities involved in Project One Circle, the Enactus Lambton team has developed an Introduction to Entrepreneurship program. This program covers the following topics: Business Basics; Market Research; Marketing; Finance & Accounting; Business Law, Human Resources; and Developing your Business Plan and Business Pitch. Each  chapter also includes a piece on business banking.

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Entrepreneurship is a familiar topic for the Enactus Lambton team, of course. In the summer of 2019 they developed a textbook, The Complete Guide to Entrepreneurship, which is now being published and will soon be made available online through the Ontario Colleges portal.  

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For the Introduction to Entrepreneurship program, Enactus Lambton has developed multiple workshops. The format and delivery are varied based on the specific community in which it is being delivered. A highlight of the workshops are two visioning sessions where the entrepreneurs come together to share their ideas, challenges and the small victories they have already achieved through the program. 

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As with the financial literacy training, the process of training the trainers in the Introduction to Entrepreneurship program is underway in participating communities.  

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With the onset of COVID-19, Enactus Lambton has been unable to travel to some of the communities in which they are working, so they have developed virtual workshops for the Entrepreneurship program. Session content is broken down  into easily digestible videos, vignettes and short discussions. Participants are able to view any and/or all the videos at their own pace. In addition to the videos, the team is available for video conference calls to deliver content, answer questions and support development of writing a business plan. For communities that lack reliable internet connectivity, program content is loaded on hardware or USB drives and mailed to communities for their use. 

 

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